Sometimes more specific and direct than a website, email marketing is a great tool for keeping in touch with your customer and attracting new customers. With the added bonus of actually knowing who has received and opened the mail. Email marketing can also help you follow any visitors who then go to your website.

“Email is used more regularly than social networking for personal communication. 79% of respondents use email as their primary mode of communication, only 10% use social networks.”

[Source: Epsilon International via Econsultancy Blog, June 2009]

Benefits of email marketing

• Increase your sales conversion
• Instant & measurable results
• Versatile & permission based
• Generate repeat sales
• Up-sell and cross-sell products and services
• Gain valuable feedback from your visitors
• Drive web users to make offline purchases
• Direct and date specific
• Instant way to relay information to customers

The use of email marketing is something that you definitely need to have as part of your strategy. Email is popular & will continue to grow in the future because of its flexibility and good click through rates on quality built campaigns.

Get in touch if you want to harness the potential of this powerful tool to increase your business.